This year we celebrate two significant anniversaries: ten years of the BENU brand and fifteen years since the founding of the PHOENIX group in Serbia. With our humanitarian actions, we try to show that we are part of the society in which we operate, because the company's success is based not only on business success, but also on support for humanitarian initiatives and environmental protection.
In the jubilee year, and within the month dedicated to the fight against cancer, we pay special attention to the care of the youngest by providing support to the organizations "NURDOR" and "Angels of the North", donating one million dinars to the project "Parental House" and LIVSANE products for the care of babies up to two years of age. BENU pharmacies have been actively participating in the projects of the BEL Hospice Association for many years, and since last year they have been cooperating with the "Budi human" foundation in the initiative called "Let's support together" which provides funds for the most urgent needs of the foundation's users. So far, we have donated more than 23,000 euros, and recently an additional million dinars were donated for the needs of the association. In addition, the group supported the initiative of reforestation of the green areas of the city of Novi Sad, and we also collaborate on numerous projects aimed at students in the final years of the faculty.
These are just some of the initiatives we have implemented, with the desire to continue even more strongly in the direction of taking care of the health of our fellow citizens.
The PHOENIX company in Germany is also celebrating 30 years of business this year, and one of its strategic initiatives is local support for the community.
In PHOENIX, they emphasize that every initiative aimed at raising awareness of the importance of active participation in humanitarian activities is of the greatest importance.
"As a company that operates under the slogan "We deliver health", we take on even greater responsibility in the field of supporting the community in which we operate."