Dedicated to the pharmaceutical partners

Marketing & Field force

Our team is staffed by result-oriented managers equipped with deep knowledge of the healthcare environment of our country. A team-oriented approach to business with the existing in-house teams has proven the ability to grow sales year by year and react to any marketing challenge rapidly and efficiently.

We are proud to report that EL Pharma Serbia has been announced as a Centre of Excellence in Phoenix group.

Experienced full-service marketing resource operates through robust compliance framework based on relevant laws and regulation. PHOENIX group standards and polices in place are perfectly aligned with Partners’ requirements and procedures.

Integrated 360° fulfillment solution and established professional relation with Healthcare professionals are Key success drivers and the reason why our Partners stay with us for years.   


Marketing strategy and planning

Marketing&Market research

Marketing and Product management

KOL management (organisation of round tables, educational seminars, conferences)

Advertising campaign

Digital marketing

Promotion strategy


Sales&Field force activities

Marketing strategy and planning

Account management

Project management

Trade marketing strategy

Merchandising and category management

Managing, coaching and monitoring and optimizing the effectiveness of FF

Realistic measure traction metrics to make business transparent

Entire Customer Relationship Management is an important tool which enables better managing of HCP interactions, performance analysis (both sales and medical), implementing digital campaigns, organizing digital promotion and online events (round tables, webinars, panels).