As part of the PHOENIX group, we are present in Serbia, Bosnia and Herzegovina, North Macedonia, and Montenegro, with a clear ambition to be a trusted partner for healthcare systems across the region. Through EL Pharma companies, we operate in all markets, building long-term partnerships and providing clients with added value through representation services, supporting their market presence and growth.
In Serbia, PHOENIX Pharma sets the highest standards of quality and safety across the entire supply chain. Modern logistics, secure storage and distribution processes, continuity of supply, and a wide product range ensure that the right medicine reaches the right place – efficiently, reliably, and on time.
INO-Pharm plays a unique role within our system – dedicated to providing access to unregistered medicines and therapies for rare diseases, where they are needed most. With expertise, responsibility, and a patient-focused approach, INO-Pharm provides crucial support to the most vulnerable patient groups.
Through BENU pharmacies, we are in daily contact with patients. By offering top-quality pharmaceutical services and expert health advice, we care for the health of all generations, with a strong focus on prevention, socially responsible initiatives, and environmental sustainability.
As a market leader, we actively drive innovation and shape the future of the pharmaceutical markets we operate in. Guided by a clear vision – to be the partner of choice for simple, safe, and direct access to healthcare products and services – we work every day for today and for generations to come.