This spring, our BENU community once again gathered at Kopaonik, continuing the tradition of professional development and team connection through an event dedicated to dermocosmetics—an area that plays an increasingly important role in pharmacists' daily work and patient counselling.
Over the course of several days, colleagues from across the company had the opportunity to expand their knowledge, learn about the latest market developments, and exchange experiences from everyday practice, all with a shared goal: providing even better support to every patient who places their trust in us.
This year's program was delivered with the support of our partners. Eucerin, L'Oréal, and Salveo presented the latest approaches to skincare, innovative products, and emerging trends shaping the future of dermocosmetics through expert presentations and interactive workshops. Special emphasis was placed on understanding the needs of different skin types, providing individualized patient care, and highlighting the importance of professional counselling in pharmacy practice.
Beyond the educational program, the event also provided an excellent opportunity to strengthen team spirit, foster collaboration, and reinforce the culture of continuous learning that is an integral part of our company. Events like these demonstrate how investing in our employees' knowledge contributes to the ongoing development of the BENU community.
Today, dermocosmetics represent far more than beauty and skincare—they combine science, prevention, and support for skin health. As a result, the pharmacist's role in this field continues to grow in importance. That is why we remain committed to investing in education, embracing innovation, and building the expertise that makes a real difference in our everyday work with patients.
Another successful gathering is behind us, while the knowledge gained, experiences shared, and positive energy created continue to inspire us to grow, learn, and develop together.
